Thanks for your response.
My problem was specifically that I couldn't get the macro to work.
I did successfully get the buttons onto the QAT.

I figured it out. The sub proc for the buttons *required* that I add a parameter like:
Public Sub goToRoofingQAT(control As IRibbonControl)

Finally, I've got the buttons onto the QAT and they work.
Hopefully I finally have a happy client.