QAT customization problem

[Ulodesk]

Word 2010.
I am confounded by instructions to customize a QAT for a custom template. I have opened the template I'll call Fred.dotm (which is in a folder on my desktop), customized the QAT, and exported the customization to a UI file on my desktop.
After closing the template and either re-opening it or a new document from it, I see the customized QAT. If I open options/customize QAT, the list is blank for All documents, but I can select the Fred.dotm and the custom list appears.


If I then open a document based on Normal.dotm, the QAT is clear, so I rebuild my stand customization, leaving "for all documents" selected. So far, so good.
However, when I then open Fred again, I see a combined toolbar of both. If I try to import the Fred UI doc I exported previously, I get a message saying "Replace all existing Quick Access Toolbar customizations for this program?"
If I say yes, my QAT in Fred returns to the customization I created for it, but the list for All documents is erased. Fred is fine, but my Normal.dotm QATis blank. If I rebuild it, I get the combined tool bar in Fred.

What am I doing wrong, please?