To do what you want would require a macro to delete the content controls or insert spaces into them, which means using the docm format. Furthermore, if you do that, then print the document, all the user will see on the printout is what you'd see if you were to do that manually and set Word's option to not display the table gridlines (i.e. there'd be no line guides for filling in any of the data). And, of course, there'd be no 'Market' list to choose from...

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Cheers,
Paul Edstein
[Fmr MS MVP - Word]