OK. I sent you back something to look at. Here, for others who may be interested, are my remarks.

What is it, again, that you are trying to accomplish with this?

Which Version of Word will be used to complete it?

What I enclose is based on your template very loosely. You have a bunch of shapes on a drawing canvas. Not sure of the reason for that.

I did a few things. First, I removed unneeded extra spaces at the end of your title.
I went to the Developer Tab and added three Content Controls. The first is a Picture Picker, then a plain text control and finally a Rich Text control. I copied one of the hyperlinks from your filled in template into the same place. Then I told Word that I wanted to restrict editing (Button on Developer Tab or on Review Tab). I selected “No changes.” Then I clicked in each of the Content Controls and made those exceptions for everyone. Finally, I started protection. I did not set a password.

Your hyperlink works fine in a new document created from the template. To save this as a template, right-click on the attachment to the email and instruct your computer to Save As. If you just double-click on it you may get a new document.

The Rich Text control let me put a bullet list in.

For more on Content Controls, see Greg Maxey’s page Word Content Controls. You may also want to look, at some time, at Repeating Data (Populating Multiple Like Fields).

Remember, Styles are the magic key to the kingdom of Word. I fought learning to use them for years, thinking that I didn't need to do that. Try pushing string or herding cats for a metaphor. If you don't use Styles and understand them, it seems like Word is working against you. Here are two articles. Shauna's is better written. Mine stretches over more material and is more of a hodge-podge. It has some very good resource links as well.

Tips for Understanding Styles in Word by Shauna Kelly
Understanding Styles in Microsoft Word
You may want to start with this video from Lynda.com: Why Use Styles?