speculatively … I'd start by using styles to apply the labels (such as country and description). Assuming this approach – including a style separator where your Word doc shows two fields ID and sponsor on the same line – works, I believe you may then be able to save as text to discard the style-driven labels.
But we can be confident that someone else will come up with a clearer, tested answer, including advice on usign numbering for labels and on rotating rows of data (one record/one row is usual for a spreadsheet). I'll follow the thread and learn something myself.