To retrieve the values, you'd need to compare each display text against the content control range and, when a match is achieved, query the corresponding value. You might just as well ignore the values and compare just the range's text against whatever your 'hidden' trigger is. If you're trying to work with specific content controls, give them titles and check whether ContentControl.Title matches any of those you're interested in.

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Cheers,
Paul Edstein
[Fmr MS MVP - Word]