Okay, so, dumb question. It simply outputs:

I did this by hitting Ctrl-F9 to insert brackets, right click, choose Edit Field, select MergeField and add the name.

I also just noticed that the Insert Merge Field button is grayed out in this document. I have no idea how or where this form was created, but maybe there is a problem with adding fields to this document. Is there a specific document type or property I need to check?

Sigh, thanks for all the help.