I'm trying to create a brochure template for my office and I would like to include placeholder/instructional text in the text boxes that disappears once you click in it. I've seen it used on the templates that are included with Office, however, no directions online for how to do it yourself. I've tried using macro buttons and content controls, but those usually require someone to click into the text box, then double click on the button. I'm trying to make this as easy for the user as possible as there are some rather technologically inept people that will be using them.

In Word 2010, on the Developer tab, insert a textbox content control. Click the Design Mode button. Type the instructions. Toggle Design Mode off. Done. The user clicks inside the control (once) and types their text.