If you usehttps://www.gmayor.com/insert_content_control_addin.htm to insert a content control, the content of which you want repeated elsewhere, and check the map option, you can copy and paste that control anywhere you wish in the document. Whatever you enter in one of the controls will be repeated in the others. You don't need to know anything about the mapping other than it exists.

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Graham Mayor - MS MVP (Word) (2002-2019)
Visit my web site for more programming tips and ready made processes www.gmayor.com