An elderly posting on
http://microsoftwordtips.wordpress.com/2006/11/08/26/ suggests that "save as single file web page" might be an equivalent; I can't check this, because I don't have Word for Mac 2011. Word 2010 for Windows still offers the required "Web page, filtered" option.
Another posting explains
Quote:
This is a MS Office thing
Full HTML in this case means that all the weird (XML) tags that MS Office adds are left in the HTML file. This means the HTML file (such as it is) can be re-edited later in the program that produced it.
Filtered HTML means that all the weird tags are filtered out and only "real" HTML tags are left. You lose the abilityto re-edit the file in the program that produced it, but it is closer to HTML standards and can be edited in a normal HTML editor.
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Microsoft say much the same, but in a more corporate tone of voice
Quote:
About using filtered HTML
When you save Web pages or send e-mail messages in HTML format with Microsoft Word, additional tags are added so that you can continue to use the full functionality of Word to edit your content.
To reduce the size of Web pages and e-mail messages in HTML format, you can save them in filtered HTML so that the tags used by Microsoft Office programs are removed.
This feature is only recommended for experienced Web authors, who are concerned with the tags that appear in their HTML files.
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I'd be leery of any process that involves two changes of file format, and Word is not designed as an HTML editor. If you need to carry on with Word for other reasons, perhaps a program such as
Calibre could help: at first glance, it seems to offer .rtf conversion.