OFFICE 365 activation key

[Curious]

Helo,
Last Year I bought a license for Office 365 Personal.
I register it in my Microsoft account "josehumbertopaiva@hotmail.com".


That license expires today.
I already bought another license.
When I try to insert the new license in any Office 365 Applications he said that I have no office registered in my account.
Why and how can I resolve this problem?
In the screenshot(1) you can see that the system tells me that I have an OFFICE 365 in my Hotmail user.
Thanks you and nice week-end.

Jose Humberto Paiva