If you want multiple records per page, you need to use either a label merge or a directory/catalogue merge. With a label merge, you set up the mergefields for the first label, then click on the 'Update labels' button to propagate the structure to the other labels. For a plain directory/catalogue merge, you insert just the one set of mergefields; more complex directory/catalogue merges are also possible, with sorted records, using additional field coding.

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Cheers,
Paul Edstein
[Fmr MS MVP - Word]