With Word 2003 I had no problem changing the shape or direction of text in WordArt: elongation, circles, perspective effects—anything I fancied. But in Word 2013 I have tried repeatedly and failed. Word Help instructs me to start from 'Drawing Tools' (in WordArt) or 'SmartArt Tools' (in SmartArt), select 'Text Effects' (in either series) and finally choose 'Transform', but the trouble is that I can find no 'Transform'. The screen shows 'Shadow', 'Reflection', 'Glow', '3-D Format' and '3-D Rotation', just like the illustration in Word Help, where they are followed by 'Transform'. On my screen, however, there is no 'Transform', and after a struggle lasting for days, the situation is pretty near desperate. The other suggestion from Word Help (added like an afterthought) is to hit the Alt key and then type JOTXT. Has anyone solved this one?… Believe it or not, I have! This time, I made a SmartArt box, and the Alt key and JOTXT saved me; 'Transform' was at the bottom of the list, and I have actually been able to reshape the text. Nevertheless, they ought to do something to make it work by the method they actually describe in Word Help.

I don't have Word 2013, but the 'Transform' option is definitely present in Word 2010 - provided you're working in a .docx/m file and not a .doc file.

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Cheers,
Paul Edstein
[Fmr MS MVP - Word]