Here's a workaround:
1. Insert a field somewhere, coded as:
{SET HighNum #}
or
{ASK HighNum "Refernce Count"}
where # is the count of 'Name' references. The ASK field will prompt for an update when you select its range and press F9, or if you print the document. To update the SET field, you'd need to select it, press Shift-F9 to expose the field code, change the # then press Ctrl-F9 to update the document.
2. For the XE fields, use the following field coding:
{XE "Name" \t "No. {=HighNum-{SEQ RefNum} \# "000"}"}

Note: The field brace pairs (i.e. '{ }') for the above examples are all created in the document itself, via Ctrl-F9 (Cmd-F9 on a Mac); you can't simply type them or copy & paste them from this message. Nor is it practical to add them via any of the standard Word dialogues.

__________________
Cheers,
Paul Edstein
[Fmr MS MVP - Word]