I am creating a template in word where the name of a region and its corresponding state are mentioned several times throughout the document. I have create a placeholder for both these labels that can be updated each time the template is used, however I'm trying to use the placeholders to populate the other parts of the document that refer to the region or state name.

I know the excel equivalent would be =[cell_reference], however I'm not sure how to do this in word.

Is anyone able to advise how this would be done? I was told I can use a bookmark, but I've tried this and it's not working for me.

Thanks in advance!