The data is in a Table because I will be making updates to this document. If I use the code below will that work.
=SUMPRODUCT(--(LEN(Table1)-LEN(SUBSTITUTE(UPPER(Table1);"VIDEO";"")))/LEN("Video"))
I will need to change it for the other categories in that field
=SUMPRODUCT(--(LEN(Table1)-LEN(SUBSTITUTE(UPPER(Table1);"BTS";"")))/LEN("BTS"))
Thank you for your help