This can be done using an on open command. This will be in the visual basic editor under thisworkbook.
Code:
Private Sub Workbook_Open()
Range("E15").Value = Range("E15").Value + 1
End Sub
Now there are ways you could probably do it with a formula or even having a button that says "New Invoice" which you would just attach the middle of the code to it.
Let me know if this is what you are looking for.
Thanks