Sounds like a job for document variables. While it is probably not a good idea to assign large amounts of text to document variables values, you certainly could:
1. assign a bookmark to a big chunk of text (including a heading)
2. assign the bookmark name to a document variable
It would then be easy to identify, or retrieve, the chunk using bookmarks.
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I am looking for a way to associate the metadata to sections of text using MS Word.
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That is precisely what bookmarks do; they are named ranges.