I need to merge only the text that is inside 2 different columns in a Word 2010 table.

The only merge option i can see actually merges say 2 columns into 1 column, but I only need to merge the contents and do not wish to lose one of the columns.

I hope this makes sense and is something that can be done as it seems fairly easy but I can't figure it out.

Any help or advice will be appreciated.

James