Here's what the table/text file/spreadsheet look like for a different product:
Pricing table from website:
Text file that I took into Excel; this time I used the '^' as a delimiter so the prices would be at end of each cell (rather than one long string all in one cell); I don't know if that helps or not:
(And you mentioned RTF; the import/export file is actually a .txt file if that matters.)
Spreadsheet of values to merge into the text file: