Assuming you're using formfields, you can add help text as one of their properties. Then, when you click on the formfield, the help text will display on Word's status bar.
Alternatively, if you bookmark your '?', you can select it and insert a hyperlink to the bookmark, with your 'help' text added as the Screen Tip. The drawback with this approach is that the Screen Tip will also include instructions like 'click to follow link' in bold text whilst your help text will be plain.
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Cheers,
Paul Edstein
[Fmr MS MVP - Word]
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