The data in your Word document would need some pre-processing before it would be suitable for use as a mailmerge data source, in Word or Excel.

Firstly, all the data for each record should be on one row - you have it spread out over multiple lines/paragraphs
Secondly, you would need to have the same number of fields per record - some of your records have more lines (fields) than others.
Thirdly, you'd need a header row to tell the mailmerge what each field represents.

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Cheers,
Paul Edstein
[Fmr MS MVP - Word]