Each chapter should be a separate section starting with an odd-page section break. This is to insure that when printed the start of each chapter will be on the right side.
You should set the headers and footers for different first page and different even and odd. That way, each chapter's first page will have its own (or no) header/footer. There will be different headers and footers on odd and even pages.
If you have properly used styles for your book title and your chapter headings the StyleRef field will pick up the book title and the chapters titles when used in headers or footers.
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