Your code is non-functioning. If I correct the missing line to allow it to work we can also allow two options for Str or Strong
Code:
Private Sub Document_ContentControlOnExit(ByVal ContentControl As ContentControl, Cancel As Boolean)
With ContentControl
Select Case .Title
Case "CE"
Select Case .Range.Text
Case "Strong", "Str": .Range.Cells(1).Shading.BackgroundPatternColor = 6299648: .Range.Cells(1).Range.Font.ColorIndex = wdWhite
Case "Weak": .Range.Cells(1).Shading.BackgroundPatternColor = 4739264: .Range.Cells(1).Range.Font.ColorIndex = wdWhite
Case "Sat": .Range.Cells(1).Shading.BackgroundPatternColor = 5880731: .Range.Cells(1).Range.Font.ColorIndex = wdBlack
Case "IN": .Range.Cells(1).Shading.BackgroundPatternColor = 5232127: .Range.Cells(1).Range.Font.ColorIndex = wdBlack
Case Else: .Range.Cells(1).Shading.BackgroundPatternColorIndex = wdNoHighlight
End Select
End Select
End With
End Sub