I suppose you mean "row2 is the template" ( not row 1)?
If so apply the following CF to C3:C5 Do the same for each other column, keeping the =AND($B3="Company " part and adapt the second condition to the new column, like $D3<>$D$2
Be careful with the relative and absolute addressing and adding the trailing space behind "Company "

Can it be done in one go? I don't think so

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