I should also point out that, given the range of configuration options Word users have, there can never be any guarantee your logo will either appear on screen, whichever approach you take. For example, a user might go to File|Options|Advanced>Show document content and uncheck the 'show drawings and textboxes on screen' option, which would defeat whatever approach you take.
At some stage, the end-user has to take some responsibility for they way they handle your document. All you can do is advise them on how Word should be configured to behave 'normally'.
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Cheers,
Paul Edstein
[Fmr MS MVP - Word]
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