Jay,
Provided the buildingblock is defined in the NormalTemplate and you are populating to both a rich text CC titled "Conditional Content" and a bookmark titled "bmConditionalContent" then yes, that is how you would code it.
The buildingblock has to go somewhere. That somewhere is a range which you must define. In the example I've provide that range is a) a content control and b) a bookmark. You might want to populate to a table cell or whatever. You have to determine and define that range.
If the buildingblock isn't in the NormalTemplate then you have to define the template. If the buildingblocks themselves are a table or contain tables you have to tweak the code a bit. I'm attaching a file with a working example where the BBs are defined in the template file itself.
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