You're right, I haven't read them all, but didn't do it knowingly either. I did get an answer, however:
9_11_did_bush:
First I would make a helper column that with =IF(B2="", A2, B2) that transfers over whichever column is not empty.
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Then you can sort using the helper column and sku:
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source: 9_11_did_bush from reddit