No, that cannot be done. Depending on the referencing format you're using, a citation might look like 'Shakespeare, W' and the bibliography entry might look like 'Shakespeare, William'; neither will give you 'William Shakespeare' unless you tell Word the surname is 'William Shakespeare', in which case both the citation and the bibliography will depict it that way.

__________________
Cheers,
Paul Edstein
[Fmr MS MVP - Word]