Your content control in the document showing "Contract" is a richtext content control. The "Value" stored in the customXMLPart is the entire OpenOfficeXMLContent package associated with a word document which contains the single word "Contract."
You can see this if you delete the content control and insert a new mapped "Plain Text" CC to that node. You will end up with several pages of XML gobbledeegook.
You can extract the text content from that using:
Code:
Sub ScratchMacro2()
'A basic Word macro coded by Greg Maxey, http://gregmaxey.com/word_tips.html, 9/25/2018
Dim oCC As ContentControl
Dim oNode As CustomXMLNode
Dim strContent As String
Dim arrParts() As String
For Each oCC In ActiveDocument.ContentControls 'You only have one.
If oCC.XMLMapping.IsMapped Then
Set oNode = oCC.XMLMapping.CustomXMLNode.SelectSingleNode(oCC.XMLMapping.XPath)
strContent = oNode.Text
arrParts = Split(strContent, "w:t>")
strContent = Left(arrParts(1), Len(arrParts(1)) - 2)
MsgBox strContent
Set oNode = Nothing
End If
Next oCC
lbl_Exit:
Exit Sub
End Sub