An update on this.
Word 2016 only renders it in bold if there is a <w:b/>. It inserts this automatically when you select the bold variant in the advanced font dialog.
If you remove the <w:b/>, 2016 displays it in regular font face; my 2010 and 2013 still use the bold variant (which is what I'd expect, given the specified font is "Book Antiqua Bold").
The same behaviour occurs with Calibri Bold and Times New Roman Bold.
My colleague has a Win 7 machine on which his Word 2013 apparently behaves the same as my Word 2016! So I'm not sure what controls this; I'm going to play with the compatibility settings next... nope, that doesn't seem to affect things.
test docx attached
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