Try this macro. It needs to be placed in the ThisDocument module
Code:
Private Sub Document_ContentControlOnExit(ByVal aCC As ContentControl, Cancel As Boolean)
Dim dblColour As Double
If aCC.Title = "Rating" Then
Select Case aCC.Range.Text
Case "Feasible"
dblColour = wdColorGreen
Case "Less Feasible"
dblColour = wdColorYellow
Case "Not Feasible"
dblColour = wdColorRed
Case Else
dblColour = wdColorAutomatic
End Select
aCC.Range.Shading.BackgroundPatternColor = dblColour
End If
End Sub