It's by no means apparent from your attachment what the 'output values' are of where they'd come from. Your content control isn't even a dropdown - which is what the thread you posted in concerns (I've moved this discussion to a thread of its own). If you're contemplating having the values typed into a text content control, I can't see how that would be as efficient as typing the details directly into the cells concerned - apart from which, you'd need to have one such content control on every row or some fancy coding to have Word find the next available row.

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Cheers,
Paul Edstein
[Fmr MS MVP - Word]